Yahoo! Marketing Series: The Big Idea Chair

Featuring Marketing Guru Frank Palmer

This video feature is a sample of the `Big Idea Chair` marketing video series, produced for Yahoo! Canada by Alpha High Definition. A new marketing icon was featured in a video every month on yahoo.ca, to tout the latest ideas in the art of influencing consumers.

This segment features marketing guru Frank Palmer, creator of memorable ads for companies such as Subaru Motors. With his sharp wit, Palmer outlines his experiences developing successful advertising and the challenging relationships he has had with corporate clients.